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girl in bedroom wearing rose beige bra looking down

When you need
a fuller bra...
Not a bigger bra.

Shop now!
girl in bedroom wearing rose beige bra looking down

When
you
need
a
fuller
bra...
Not a
bigger
bra

Shop now!

Our Story
Since 1945

old images of 1950s exquisite form lingerie models

From founding designer Lilian Hanau and our famed Fully line, to Vanity Fair and Fruit of the Loom, read our innovative history and see why we've been trusted by real women since 1945.

Read The Story