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When you need
a fuller bra...
Not a bigger bra.

Shop now!

When
you need
a
fuller bra...
Not a
bigger bra

Shop now!

Our Story
Since 1945

From founding designer Lilian Hanau and our famed Fully line, to Vanity Fair and Fruit of the Loom, read our innovative history and see why we've been trusted by real women since 1945.

Read The Story