Founded in New York
Lilian Hunau helps to launch Exquisite Form and becomes its Head of Design
Exquisite Form was one of the earliest bra companies to advertise in Ebony Magazine
Exquisite Form innovates and becomes a leader in packaged or boxed bras. Until then only Playtex girdles were packaged.
Acclaimed avant-garde American designer, Rudi Gernreich, designs the “No Bra” in collaboration with Exquisite form. This was a radical departure from the sculpted, bullet-shaped designs of the previous decade.
Following enormous retail success, Gernreich and Exquisite Form follow up the No Bra with the “No Side”, “No Front” and “No Back” Bras.
"The "Fully" line was introduced to the world, with the iconic tagline "When You Need A Fuller Bra… Not A Bigger Bra", this line truly understood full figured women and has provided them with comfort and solutions to this day."
Exquisite Form introduced a new logo for a new age
Acquired by Bestform
Acquired by VF Corporation
Acquired by Fruit of the Loom